About Us

Welcome to FOLKLORE. Simply put, we love to fish.

Born and raised in Idaho, I grew up surrounded by the pristine rivers and lakes that shaped my love for fishing. Over the years, what started as a childhood pastime evolved into a full on obsession—one that took me around the world in pursuit of the next hit.

In 2023, myself and 3 of my best friends went on a life-altering trip to South America. There, deep in the Bolivian Jungle, we had the unforgettable experience of fly fishing for Golden Dorado. That journey fueled the idea: an opportunity to create a fly rod unlike anything else on the market.

Upon returning home, FOLKLORE was founded with a simple mission: to start a company that offers high-quality, unique fly rods at a reasonable price. We are an unpretentious brand who believes walking into a fly shop shouldn't be an intimidating experience. We aim to introduce unique concepts to the market; ideas that inspire others to connect with nature, embrace the present and create lasting memories.

Each rod is crafted from the finest materials and engineered to excel in any environment—from the calm of secluded mountain streams and rugged untamed rivers, to vast saltwater flats and powerful crashing surf. We believe in the durability and craftsmanship of every product we make, which is why each rod comes with a no-fault warranty—no questions asked. On top of that, we are so confident you'll love it, that we offer a 365 day trial period. Not the rod for you? Send it back for a full refund.

Join us on our journey and cast a legend