About Us

Its a bold move to challenge the dominance of the fly fishing industry's top brands.

Thats exactly what we’ve done with the launch of FOLKLORE. Our ambitious venture sets out to redefine the market by offering premium quality rods that rival the performance and craftsmanship of “The Establishment”.

…with a fresh, artistic twist at half the cost.

A custom blend of high modulus graphite finished with premium resin create the backbone of our product line. We use the finest components available to ensure uncompromising quality and high-end performance. From the stainless guides to the colorful reel seats, no detail is overlooked.

What truly sets us apart, however, is our groundbreaking approach to design. Each rod features a revolutionary tactile grip, meticulously engineered for both comfort and functionality, elevating the angler’s connection to the rod. The grip showcases custom artwork from Ed Anderson and transforms every piece into a highly functional work of art. 

With this debut, FOLKLORE promises to deliver an unparalleled fly fishing experience, inviting anglers to wield a masterpiece that performs as beautifully as it looks… 

Join us on our journey and Cast a Legend.