About Us

Its a bold move to challenge the dominance of the fly fishing industry's top brands.

Thats exactly what we are setting out to do with the launch of FOLKLORE. This ambitious venture sets out to redefine the market by offering premium-quality rods that rival the performance and craftsmanship of The Establishment.

But with a fresh, artistic twist. 

High modulus graphite blanks and premium resin create the backbone of our product line—materials so exceptional they would typically command a price tag twice what we’re asking.

Paired with these elite blanks are the finest components available, ensuring uncompromising quality and high-end performance. From the stainless guides to the colorful reel seats, no detail is overlooked.

What truly sets this company apart, however, is its groundbreaking approach to design. Each rod features a revolutionary tactile grip, meticulously engineered for both comfort and functionality, elevating the angler’s connection to the rod. 

Adding to its allure, the grip showcases custom artwork from Ed Anderson, transforming every piece into a highly functional work of art. These rods are not just tools for casting line—they’re expressions of individuality and passion, blending cutting-edge technology with stunning aesthetics. 

With this debut, the company promises to deliver an unparalleled fly fishing experience, inviting anglers to wield a masterpiece that performs as beautifully as it looks.

Join us on our journey and Cast a Legend.